This book entitled “Preference Heterogeneity and Learners’ Motivation towards Open Distance Learning” is the result of a project done for the Odisha State Open University (OSOU). This is a unique study on learners’ motivation which is based on different dimensions of Behavioural Economics. How heterogeneity in preference pattern or choice making by individuals, owing to personal emotional characteristics and cognitive biases at the micro level affects their decision making is the main objective of the research work. Choice making at the individual level is mostly a demand-side analysis which is greatly influenced by our cognitive capabilities, emotional characteristics and socio-cultural conditions we live with. Self-determination, self-management and self-control hold the key in making a right choice for achieving a better level of subjective well-being.

About the Author: Dr. Uma Charan Pati is currently working as Reader and Head of the School of Economics and Deputy Registrar (i/c) at Gangadhar Meher University, Sambalpur, Odisha. He is a product of the School of Social Sciences of the Jawaharlal Nehru University (JNU), New Delhi. He has completed his doctoral research in the field of Corporate Finance with applications of Behavioural Economics. He has published research papers in national and international journals and has also guided two Ph.D. scholars. His areas of research interest include behavioural economics, corporate finance, financial economics and quantitative development economics. He teaches Econometrics, Research Methodology and Behavioural Economics at UG, PG and Pre-Ph.D. levels.

• Paperback: 114 pages
• Publisher: White Falcon Publishing; 1 edition (2023)
• Author: Uma Charan Pati
• ISBN-13: 9781636409672
• Product Dimensions: 7 x 1 x 10 Inches

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