This book is not just about service. It is about the “rapid changes in consumer expectations with time” and the urgency to align with the fast-evolving changes. It is about understanding the new-age stakeholders through a new lens. It is not about “attitude or mindset changes alone”. It is about successfully integrating people, process, technology, speed, and continuous innovation, to bring in newness and unmatched value proposition backed by a strong business and digital strategy. It is about being the best. It is about realising that ‘excellence’ does not stop at “being excellent”. If we focus on Service with Differentiation, it can be an outmatched competitive advantage.

• Paperback: 194 pages
• Publisher: White Falcon Publishing; 1 edition (March 2024)
• Author: Nirjhar Chakravarty                                        
• ISBN-13: 9798892222396
• Product Dimensions: 5.5 x 8.5 Inches

Indian Edition available on: