Business Research Methods
Research Methodology in Management has now become an important area of study for students, teachers and practitioners in management. This is particularly so because of the changes which take place in the management concept itself.
In place of traditional principles of management, as strategic management philosophy is emerging fast, in which managerial analysis and managerial research receive widespread attention of all those who are interested in management.
This book of Business Research Methods is well equipped with fundamentals of research and research designs. In this book, every effort has been made to make the text easy to understand and keeping in the material according to Syllabus.
It covers all facts of management areas with details of statistical tools required for analysis in research work. The present book provides the basic and advanced level discussion in research methodology.
- Author: Dr. Nalla Bala Kalyan
- Pages: 150
- Binding: Paperback
- Size: 8.5x11
- Publishing Date: Feb 05, 2018
- Category: Business Economics
- Language: English