[Pre-Order] Doing business in India - Knowing the rules and learning the ropes

[Pre-Order] Doing business in India - Knowing the rules and learning the ropes

  • Rs. 199.00


According to the World Bank (June 2015), India ranked 130 on Ease of Doing Business, among 189 nations rated on 10 parameters of starting and running a Business. Indian ranks 76 out of 168 nations on Corruption Perception Index by Transparency International; not something to cheer about.

India has a population of 1.29 Billion against a world population of 7.49 billion; with 31% of the population in the age group 0-14 years and 62% in the 15-59 years. This offers a market from a demography with increasing disposable income and aspirations in a gobalising economy.

Juxtaposed against the growing opportunity, India is a concoction of proclaimed democracy, portrayed socialism and practised confusion, from an experiential perspective.

Business environment of today has roots in historical evolution. Inherited systems, mind-set and practices are impediments, out of sync with evolution in in a globalised context.

Low on ease of living, high on Informal systems and practices, unwritten rules and innovation in practices, culture of reluctant collectivism, conundrum, corruption and creativity make it discomforting for an innocent entrepreneur to operate in the Indian business environment.

Informal systems are innovative to interpret rules to circumvent, go beyond the rule book, manipulate, obstruct or anything, an unbounded imagination of the possible. The true enterprise of the Indian mind is demonstrated in finding ways to beat the system. True innovation surfaces when confronted with a rule to follow. Innovation is on how to avoid following the rule and still achieve the purpose. This is probably the reason why Indian managers excel in handling complexity and conundrum, as they are the real architects of complexity and cacophony in their own land.

The book goes into the historical genesis of the current state of affairs and exposes the ways in which one can still do business and encash on the huge opportunity. This book is expected to fill the gap between what one learns from books, rules and management programs and what one need to understand and prepare one self for' while doing business in India. In an environment where India is the fastest growing global economy one cannot afford to ignore this exploding market opportunity despite the impediments one may have to encounter. This book calls for one to understand the environment than adopt an escapist approach and throws light on the larger context that makes it easier to appreciate the what, why and the how of doing business in India which should make life a tad easier for managers

  • Author: Subramanian
  • Trim Size: 5x8
  • Category: Business
  • Binding: Paperback

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